With the new R 18, BMW Motorrad now enters the cruiser segment. Like no other BMW motorcycle before it, this model stands entirely in the tradition of historical BMW motorcycles – both technically and in terms of design style.

Developing alternative powertrain technologies is a top priority for the BMW Group. The premium carmaker offers first virtual insights into the powertrain system for the BMW i Hydrogen NEXT and reaffirms its commitment to following a carefully considered and systematic route to emission-free mobility. This approach also includes the careful consideration of differing market and customer requirements as part of the company’s Power of Choice strategy. Customer centricity and the flexibility needed for this are essential in facilitating the breakthrough for sustainable mobility on the global stage.

After more than 20 years, the BMW brand has a new corporate identity for online and offline communication purposes. The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles. The BMW brand now delivers on the expectations and visual style of today and is better-suited to the digital age.

The BMW Group is opening a new chapter in itshistory with the unveiling of a pure-electric Gran Coupe. The BMWConcept i4 takes electric drive to the core of the BMW brand andheralds a new era in Sheer Driving Pleasure. The BMW Concept i4represents a look ahead to the BMW i4, slated to enter production in2021. It provides a whole new take on the dynamic excellence for whichBMW is renowned and blends a modern, elegantly sporty design with thespaciousness and functionality of a four-door Gran Coupe – all whilegenerating zero local emissions.

On its way to series maturity, the BMW iNEXT is completing a further chapter of its overall vehicle testing under particularly demanding conditions. Intensive test runs in the freezing cold at the polar circle are now being followed by a contrasting program in the Kalahari in Southern Africa, where in addition to extreme heat and solar radiation, permanent dust formation and off-road terrain with its sand, pebble and gravel tracks pose exceptional challenges for the BMW Group’s technology flagship.

The heart of the BMW brand beats in the premium segment of the mid-range category. Along with the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it is the BMW 3 Series that brings out the qualities that are key to hallmark brand driving pleasure in a particularly concentrated form. Now BMW is transferring the brand's characteristic core features to the age of electric mobility – the central purpose in developing the BMW i4.

The success story continues: With the BMW M2 CS Racing, BMW M Motorsport continues its tradition of close-to-production customer racing vehicles. The BMW M2 CS Racing is convincing with impressive driving performance and offers motorsport beginners the performance of a pedigree racing car at an attractive price.

BMW M GmbH is launching an exclusive and limited-run special-edition model – with an eye-catchingly sporting appearance – in the premium compact class for the first time. The new high-performance BMW M2 CS sits above the BMW M2 Competition in the line-up and builds on the success already achieved by the BMW M3 CS and BMW M4 CS. It also provides an immensely capable basis for the BMW M2 CS Racing model, BMW M Motorsport’s new entry point to amateur racing and the new Clubsport segment (available from 2020).

mobility with purely electric drive can now also be experienced in hallmark MINI style. The new MINI Cooper SE makes it possible. It combines sustainable mobility with the riding fun, expressive design and premium quality that are typical of MINI. As such, the first solely electrically powered model of the British brand offers pure MINI feeling with locally emissions-free driving.

Visitors to this year’s BMW Motorrad Days can expect to see, in addition to many bike highlights, a true one-off – the BMW X7 Pick-up. A unique conversion performed by BMW Group vocational trainees in cooperation with the Concept Vehicle Construction and Model Technology divisions at the BMW Munich plant.