BMW announces support for Digital Key for iPhone

  Monday, 22nd June 2020 · Technology

At today’s Apple Worldwide Developer Conference it was announced that BMW will become the first carmaker to enable its customers to use iPhone as a fully digital car key.

The new BMW M5 and BMW M5 Competition

  Wednesday, 17th June 2020 · New Model

With their stylistic fine-tuning, expertly honed operating concept and central display enlarged to 12.3 inches, the new BMW M5 and BMW M5 Competition blend a business sedan’s unruffled everyday usability with unbeatable high-performance sports car dynamics more effectively than ever.

Preparations for BMW iX3 start of production proceeding according to plan

  Wednesday, 10th June 2020 · Production

The BMW Group is systematically pursuing its electrification strategy and will release the new BMW iX3 onto the market by the end of 2020. Standard production of the BMW core brand’s first pure electric model will get underway at the BMW Brilliance Automotive joint venture (BBA) in China in late summer as planned: BBA Plant Dadong will produce the first Sports Activity Vehicle (SAV) with a pure electric drive train for the global market.

The new BMW 4 Series Coupé

  Tuesday, 2nd June 2020 · New Model

The new BMW 4 Series Coupé has arrived, and it is more distinctive and sportier than ever. The overall vehicle concept behind the two-door car – from its proportions and bespoke design features to the model-specific chassis tuning – displays a rigorous commitment to a richly engaging driving experience.

The new BMW 5 Series

  Wednesday, 27th May 2020 · New Model

A heightened sense of outward authority, an interior brimming with detail refinements, the efficiency-enhancing influence of electrification, and cutting- edge innovations in the areas of driver assistance, control/operation and connectivity help the new BMW 5 Series to cement its position as a particularly sporty, efficient and progressive addition to the premium end of the executive class.

The new BMW 6 Series Gran Turismo

  Wednesday, 27th May 2020 · New Model

The BMW 6 Series Gran Turismo is something of an individualist within the premium executive segment and meets the richly varied requirements of modern and extremely discerning customers. Its combination of long- distance comfort and sporting ability, luxurious interior ambience and intelligent functionality is unparalleled in its class.

The new BMW X2 xDrive25e

  Wednesday, 27th May 2020 · New Model

Extroverted aura, versatile sportiness and modern lifestyle characteristics in conjunction with an electric drive system can now also be experienced in the premium compact segment. The new BMW X2 xDrive25e is the first Sports Activity Coupe (SAC) to offer, in addition to outstanding efficiency, the option of locally emission-free mobility thanks to a plug-in hybrid drive concept.

The new BMW R 18

  Friday, 3rd April 2020 · New Model

With the new R 18, BMW Motorrad now enters the cruiser segment. Like no other BMW motorcycle before it, this model stands entirely in the tradition of historical BMW motorcycles – both technically and in terms of design style.

Powertrain for the BMW i Hydrogen NEXT

  Monday, 30th March 2020 · Development

Developing alternative powertrain technologies is a top priority for the BMW Group. The premium carmaker offers first virtual insights into the powertrain system for the BMW i Hydrogen NEXT and reaffirms its commitment to following a carefully considered and systematic route to emission-free mobility. This approach also includes the careful consideration of differing market and customer requirements as part of the company’s Power of Choice strategy. Customer centricity and the flexibility needed for this are essential in facilitating the breakthrough for sustainable mobility on the global stage.

Introducing BMW’s new brand design

  Thursday, 5th March 2020 · Corporate Design

After more than 20 years, the BMW brand has a new corporate identity for online and offline communication purposes. The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles. The BMW brand now delivers on the expectations and visual style of today and is better-suited to the digital age.