BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure.

BMW Group Plant Steyr is getting ready for series production of fuel cell systems. The third generation of the BMW Group’s hydrogen drive system will be manufactured in Steyr from 2028, and the company’s competence centres in Munich and Steyr are already building the first prototypes. Further drive system components will come from the technology hub in Landshut.

Driving dynamics at the limits of physics: At the world's largest motor show in Shanghai, BMW presents the BMW Vision Driving Experience, a driving experience of the highest order. Developed on the basis of the BMW Vision Neue Klasse, the high-performance test vehicle will be unveiled to the public for the first time at Auto Shanghai 2025.

Rolls-Royce Motor Cars unveils Black Badge Spectre – the marque’s alter ego, amplified. In addition to debuting bold exterior finishes, vivid interior details, and innovative opportunities for Bespoke, Black Badge Spectre can summon a four-figure torque output (1075 Nm), with a record 485 kW (659 hp) of power.

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for series production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the “Heart of Joy”.

The latest version of the BMW X3 is poised for market launch in China. The country’s most successful Sports Activity Vehicle will arrive at Chinese dealerships in just a few days and will go on sale later in February 2025.

With the first-ever BMW M3 CS Touring, BMW M GmbH is adding another special-edition model to its line-up in the high-performance sports car segment. The latest new addition to the manufacturer’s most popular range builds on the success of the BMW M3 Competition Touring with M xDrive and blends that car’s very distinctive character profile with even greater potential for emotionally exhilarating performance.

As a vanguard in the field of electric mobility, the BMW iX has established a unique combination of progressive luxury and locally emission-free driving pleasure. The new edition of the Sports Activity Vehicle (SAV), designed exclusively for all-electric driving, underlines its claim to leadership with an increase in driving performance combined with a significantly extended range.

The BMW M5 is powering into a new era. With 40 years of history under its belt, the legendary high-performance sedan is entering its seventh model generation. And the executive model from BMW M GmbH now has an electrified drive system for the first time. A model-specific version of the M HYBRID system gives the new BMW M5 maximum output of 535 kW/727 hp and peak system torque of 1,000 Nm (737 lb-ft).

Creative use of space – reinterpreted: MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive. The result is a contemporary interpretation of classic Mini inventor Sir Alec Issigonis’ underlying vision: maximum utilisation of space with a minimum footprint combined with a modern drive concept.